Strategy • Execution • Results

Developing UK business opportunities for health and beauty brands

Claire Moreland Consultancy

With over 18 years’ professional experience consulting in the beauty industry, the Claire Moreland Consultancy supports both emerging and established health and beauty brands develop their businesses within the UK market.

We have the experience and resources to provide complete brand management including sales, marketing and operations or we can offer expert management support to your existing infrastructures. This flexible approach allows us to tailor our services to meet evolving needs and budgets. Some of our client relationships are therefore short term but many others last years.

We work with a broad selection of health and beauty clients representing all categories including Skin Care, Hair Care, Fragrance, Bath & Body, Natural & Organic, Specialist Skin, Mens’ Grooming, Beauty Devices, Professional and Health Supplements.

Our consultancy is headed by Claire Moreland who has 35 years of business management in sales and marketing roles up to board director level. For 32 years Claire has worked with major players in the beauty industry across both selective and mass markets including Elizabeth Arden, Parfums International, Rimmel and Clarisonic.


We know the beauty market, but we take time to fully understand your brand; identity, audience, competition, objectives, opportunities, barriers, budgets and logistics in order to develop a comprehensive Brand Strategy to provide clarity of vision, priority of objectives, action plans and timelines to maximise commercial potential.


We open doors and generate sales! We have assisted dozens of new and established UK and International brands to achieve results. Developed a beauty device on TV shopping to over £3million in less than 3 years. Listed a slimming supplement in all major grocery chains within 3 months of launch. Grew a professional skincare brand by 39% over 5 years.


Utilising our strong relationships with the broad network of buyers to develop existing listings or secure new retail partners – instore and online. Our experience is current so we know what works where so can develop effective launch and ongoing marketing plans as well as negotiate best margins for our clients.

Our Services

Brand Strategy

We work with our clients in many ways, from one off strategic brand plans to long term partnerships working alongside existing teams.


Working with start-up brands looking to acquire their first retail partners to emerging and established brands seeking a broader distribution base or new retail channels.

Brand Management

We offer complete country management solutions for international brands without UK subsidiaries as well as for local brands that do not have their own sales, marketing or operation teams.

Coaching and Mentoring

As a qualified Life Coach, Claire provides coaching and mentoring to your staff to develop their business and personal skills. In addition we coach guest presenters for live TV shopping shows.


We have established relationships with several national logistics companies specialising in beauty and offer expert assistance or manage this process for you.

Product Development, Packaging, PR & Recruitment

Collaborating with the best industry experts in these fields to provide a seamless service to your business.


We have had the pleasure of working with the following brands:

Contact us